Stop Guessing. Start Scaling.
Catalyst is a private advisory community for owner-led businesses that are serious about Google Ads — and ready to grow with confidence, clarity, and real strategic support.
Make Smarter Decisions
Know exactly what’s working, what’s wasting money, and what to do next
Scale With Confidence
Stop reacting to your campaigns and start driving them with structure and clarity
Get Expert Guidance
25+ years of real Google Ads experience in your corner every single week
Most Google Ads Problems Aren't Traffic Problems — They're Decision Problems.
Businesses don’t struggle with Google Ads because they lack tools or budget.
They struggle because the platform rewards strategic judgment — and punishes reactive decision-making.
Sound familiar?
- Are we scaling at the right time?
- Is automation helping or hurting our performance?
- Why are acquisition costs rising when nothing has changed?
- Should we trust what the data is telling us?
- Where is our budget quietly disappearing?
When these questions go unanswered, growth stalls and costs climb.
Catalyst exists to close that gap.
Not a Course. Not an Agency. Not Another Marketing Group
Catalyst is a private advisory community for owner-led businesses that are serious about Google Ads and Performance Max.
Inside, you get experienced perspective, real-world pattern recognition, and honest strategic conversations that help you make smarter decisions — with confidence.
This isn’t about consuming more content.
It’s about finally seeing what matters — and acting on it before it costs you
What's Inside Catalyst
Live Strategy Sessions
Every week, real questions get real answers. No scripts, no slides full of theory — just honest strategic conversation about what’s actually happening in your campaigns.
Open Advisory Q&A
Bring your toughest decisions. Get direct perspective from someone who’s been managing Google Ads longer than most tools have existed.
Platform Intelligence Briefings
When Google makes moves that affect your campaigns, you’ll know what it means and what to do about it — before it hits your results.
Live Campaign Reviews
Deep dives into real campaign structures showing exactly how strategic adjustments change outcomes.
A Community of Serious Operators
No beginners. No noise. Just disciplined business owners thinking at the same level — and pushing each other forward.
Catalyst Is Built For You If...
- You’re already running Google Ads and getting some results
- You know more growth is possible, but can’t make it consistent
- You want strategic clarity, not more tactics to test
- You’re the person accountable for performance — owner, founder, or marketing lead
- You’re done guessing and ready to operate with structure
Not sure if you’re a fit? [Read this →]
Founding Member Pricing — This Won't Last Long
Catalyst is opening its doors for the first time.
The first 50 members lock in at $99/month for life.
After 50 members — or by August 31, whichever comes first — the price permanently increases to $139/month.
This is not a fake countdown. When the spots are gone, they’re gone.
What you get as a founding member:
- Locked-in $99/mo rate forever — even as the community grows and the price rises
- Full access to everything inside Catalyst from day one
- Your name in the founding member record — you were here first
- Direct influence on what gets built next
No long-term commitment. Cancel anytime. But the $99/mo rate? That’s yours for life once you lock it in.
Why I Built This
I’ve been in digital marketing for over 25 years — SEO, PPC, web design, email, and social. I’ve managed real budgets, made expensive mistakes, and learned things you can only learn by living through them.
I’m not building another course factory or going back to agency work.
I’m building the community I wish had existed when I was figuring all of this out the hard way.
If you’re serious about Google Ads and want to think at a higher level — pull up a chair. I want you beside me in that room.
— Mike Long, Founder, Catalyst