“25+ years in Google Ads, SEO, PPC, and digital strategy. Not theory. Lived experience.”

— Mike Long, Founder

Most businesses stall at the same place.

Ads are running. Some clients are coming in. But results bounce around month to month, costs creep up, and nobody can explain exactly why.

The problem isn’t your campaigns.
It’s the decisions behind them.

Better structure. Clearer thinking. Smarter scaling moves.
That’s what Catalyst is built for.

A private community. Not a course.

No pre-recorded videos collecting dust. No beginner tutorials. No noise.
Every week, real strategy conversations with people running real budgets — plus live sessions where nothing is off limits.

  • Live strategy sessions with Mike
  • Real Q&A, no fluff
  • A growing library of recorded sessions
  • A community of serious operators thinking at the same level

The doors are opening. The price won't stay here.

The first 50 members lock in at $99/mo for life.
Everyone after pays $139/mo — and that price will only go up.

If you’re running Google Ads and are tired of inconsistent results, this is the room you’ve been looking for.

Built For Owner-Led Businesses That:

  • Are already running Google Ads
  • Are generating some client flow, but want more consistency
  • Want strategic thinking, not platform tutorials
  • Value discipline over shortcuts

Not For:

  • Brand new advertisers
  • Businesses not yet running ads
  • Anyone looking for step-by-step how-to training

Why I built this

I’ve been in digital marketing since before Google Ads existed. SEO, PPC, web design, email, social — I’ve done all of it, for real businesses with real budgets.

I’m not building another course or agency. I’m building the community I wish had existed when I was figuring this out the hard way.

If you’re serious about Google Ads and want to think at a higher level — pull up a chair. I want you beside me in that room. 

— Mike Long, Founder