Better Google Ads Start With Better Marketing Decisions.
Catalyst is a Google Ads strategy community where owner-led businesses and the people responsible for their marketing can think through problems, build a living Marketing Playbook, test ideas, learn from real results, and make smarter Google Ads decisions.
Bring your questions, challenges, ideas, and what is happening with your marketing and Google Ads. Work through the decisions with real people, in real time.
Turn what you learn into a strategy built around your audience, message, offer, goals, Google Ads, tests, results, and next decisions.
Marketing is a moving target. Catalyst gives you a place to explore ideas, turn promising ideas into experiments, study what happens, and use what you learn to improve your next decision.
Google Ads May Not Be the Problem.
You can change bids, adjust budgets, test keywords, watch CPC, track conversions, and learn every button inside the platform.
But there’s a question that comes before all of it:
Who are you trying to reach?
If the answer is “everybody,” that’s where the strategy needs to start.
Because when the audience, message, offer, and goals aren’t clear, Google Ads can simply distribute an unclear marketing strategy faster – while you pay for every click.
The Problem Is Not Your Campaigns. It Is the Decisions Behind Them.
- Who are we trying to reach?
- What problem are we solving for them?
- Why should they choose us?
- What message will get their attention?
- What offer are we presenting?
- What do we want them to do next?
- What are we testing?
- What did the results teach us?
- What should we change – and what should we leave alone?
Those decisions become the strategy behind your advertising – and the learning becomes part of your Playbook
A Strategy Community. A Think Tank. A Place to Test Ideas.
Catalyst is not another library of Google Ads tutorials.
It is a place to think, question assumptions, brainstorm, collaborate, test ideas, study results, and make better marketing decisions.
An idea can start as a conversation. If it has potential, it can become a project or experiment. Members can contribute their thinking. We can test what is practical, study what happens, and share what we learn.
The goal is not to chase more tactics. The goal is to turn ideas and evidence into better strategy.
Your Marketing Isn't Static. Neither Is Your Playbook.
That means your marketing strategy has to change with them.
Inside Catalyst, you’ll build a living Marketing Playbook around your business – not somebody else’s template.
Your Playbook can help you define and continually refine:
- Your target audience
- Customer problems and needs
- Your positioning and message
- Your offer
- Your Google Ads strategy
- Campaign goals and priorities
- What’s working
- What’s not working
- What you’re testing
- What needs to change next
Who Pulls Up a Chair?
Catalyst is built for owner-led businesses and the people who make their marketing work.
You may be:
- A business owner handling your own marketing and Google Ads.
- A business owner who wants to understand the strategy well enough to make better decisions, even when someone else manages the campaigns.
- The person inside a small business who became responsible for marketing because somebody had to do it.
- An in-house marketer who knows how to operate Google Ads but wants to become stronger at the marketing strategy behind it.
- A business already spending money on Google Ads but unsure whether you’re reaching the right people with the right message.
- Someone who knows there has to be a better approach than changing campaigns, watching numbers, and hoping the results improve.
Catalyst Probably Isn't for You If...
- You want someone else to make every marketing decision for you.
- You’re only looking for step-by-step instructions on which buttons to push inside Google Ads.
- You’re looking for a secret hack, instant fix, or guaranteed shortcut.
- You don’t want to question assumptions, test ideas, or change your strategy when the evidence says it’s time.
Catalyst is for people who want to become better marketing decision-makers – not just better button-pushers.
Why I Built This
And I’ve watched businesses make the same mistake over and over.
They start with the platform before they start with the marketing.
One of the simplest questions I’ve asked business owners and marketers is:
“Who are you trying to market to?”
Too often, the answer is some version of:
“Everybody.”
That’s when you know the problem isn’t going to be solved by changing a bid, adding another keyword, or increasing the budget.
I built Catalyst to create a place where business owners and the people responsible for their marketing can work through those bigger decisions together – then use Google Ads more strategically.
Because knowing where the buttons are is useful.
Knowing why you’re pushing them is strategy.
– Mike Long
You Don't Need All the Answers.
That’s what The Catalyst is being built to do.
Bring your business. Bring your Google Ads. Bring your questions.
Pull up a chair.
Let’s make it happen.
Your Google Ads Don't Need More Guesswork. They Need a Strategy.
Start building the marketing strategy behind your Google Ads – and keep improving it as your business, customers, competitors, and market change.
Pull up a chair and start building your Playbook.