"Google Ads Strategy for Owner-Led Businesses and the People Responsible for Their Marketing"

Brands 2 Ads
Presents

Better Google Ads Start With Better Marketing Decisions.

Catalyst is a Google Ads strategy community for owner-led businesses and the people responsible for their marketing – built to help you understand your audience, strengthen your marketing decisions, and build a smarter strategy behind your Google Ads

Live Strategy & Q&A Sessions

Bring your questions, challenges, ideas, and what’s happening with your Google Ads. Work through the decisions with real people, in real time

25+ Years of Marketing Experience

Google Ads is only one piece of marketing. Draw on more than 25 years of experience across Google Ads, PPC, SEO, websites, email, social media, and digital strategy.

Build Your Marketing Playbook

Define your audience, message, goals, and Google Ads strategy. Document what’s working, what isn’t, what you’re testing, and what needs to change next.

Pull Up a Chair - Join The Catalyst

“25+ years in Google Ads, SEO, PPC, and digital strategy. Not theory. Lived experience.”

— Mike Long, Founder

Google Ads May Not Be the Problem.

You can know how to run Google Ads without knowing how to market with Google Ads.

You can change bids, adjust budgets, test keywords, watch CPC, track conversions, and learn every button inside the platform.

But there’s a question that comes before all of it:

Who are you trying to reach?

If the answer is “everybody,” that’s where the strategy needs to start.

Because when the audience, message, offer, and goals aren’t clear, Google Ads can simply distribute an unclear marketing strategy faster – while you pay for every click.

The Problem Isn't Your Campaigns. It's the Decisions Behind Them.

Better Google Ads performance starts with better decisions:

                • Who are we trying to reach?
                • What problem are we solving for them?
                • Why should they choose us?
                • What message will get their attention?
                • What offer are we putting in front of them?
                • What do we want them to do next?
                • How much are we willing to spend to acquire the right customer?
                • What are the numbers actually telling us?
                • What should we change – and what should we leave alone?

Those are marketing decisions. Google Ads is the platform that helps you put those decisions into action.

A Strategy Community. Not Another Google Ads Course.

Catalyst isn’t another library of Google Ads tutorials collecting dust.

It’s a place to think, question assumptions, bring real problems to the table, test ideas, collaborate with other business owners and marketers, and make better decisions about the strategy behind your advertising.

Inside The Catalyst, you’ll have places to work through different parts of your marketing and Google Ads strategy:

  • The Strategy Table – bring the decisions, questions, and challenges you’re working through.
  • The Playbook Room – build and refine the strategy behind your marketing.
  • PMax & Google Ads Tactics – discuss campaigns, tactics, testing, and what’s changing inside Google Ads.
  • Wins & Case Studies – learn from what’s working for other members and share what’s working for you.
  • Live Strategy & Q&A Sessions – bring what’s happening in your business and work through it together.
  • Live strategy sessions with Mike
  • Real Q&A, no fluff
  • A growing library of recorded sessions
  • A community of serious operators thinking at the same level

The doors are opening. The price won't stay here.

The first 25 members lock in at $79/mo for life.
Everyone after Oct 1st pays $99/mo — and that price will only go up.

If you’re running Google Ads and are tired of inconsistent results, this is the room you’ve been looking for.

Reserve Your Founding Members Spot

Built For Owner-Led Businesses That:

  • Are already running Google Ads
  • Are generating some client flow, but want more consistency
  • Want strategic thinking, not platform tutorials
  • Value discipline over shortcuts

Not For:

  • Brand new advertisers
  • Businesses not yet running ads
  • Anyone looking for step-by-step how-to training

Why I built this

I’ve been in digital marketing since before Google Ads existed. SEO, PPC, web design, email, social — I’ve done all of it, for real businesses with real budgets.

I’m not building another course or agency. I’m building the community I wish had existed when I was figuring this out the hard way.

If you’re serious about Google Ads and want to think at a higher level — pull up a chair. I want you beside me in that room. 

— Mike Long, Founder