One Membership. A Seat at the Table. A Better Way to Build Your Marketing Strategy.
The Catalyst is a Google Ads strategy community for owner-led businesses and the people responsible for their marketing.
Bring your questions, challenges, ideas, and Google Ads. We’ll work through the strategy together, test what’s worth testing, learn from the results, and keep building your Marketing Playbook.
You’re not paying for more information. You’re investing in a place to make better marketing decisions.
Become a Catalyst Founder
$499/year for life
The first 25 Catalyst members receive Founder status and keep their $499/year membership price for as long as their membership remains continuously active.
Same Catalyst membership. Same access. Founder pricing as a thank-you for helping us build the community from the beginning.
Limited to the first 25 members.
Catalyst Founding Members
First 25 members only- Live Strategy Sessions
- Open Q&A
- Session Recording Library
- Google Ads/Pmax PlayBook
- Founding Member Status
- Price Lock – Forever
- PreSale Starts Now
- Catalyst Opening Day Oct 1 st
The Catalyst
After founding period- Live Strategy Sessions
- Open Q&A
- Session Recording Library
- Google Ads/Pmax PlayBook
- Founding Member Status
- Price Lock – Forever
This Isn't a Content Subscription. It's a Working Strategy Community.
Catalyst isn’t designed to give you another pile of videos, PDFs, tutorials, and generic best practices.
It’s designed to give you somewhere to bring what is actually happening in your business.
A campaign that doesn’t make sense.
An audience you’re struggling to define.
An offer that isn’t connecting.
A PMax question.
A landing-page problem.
A marketing idea you’re not sure is worth trying.
A result that surprised you.
Bring it to the table.
Then we can think through what it means and what the next decision should be.
What Your Membership Includes
Live Strategy & Q&A Sessions
Bring real marketing and Google Ads questions into live conversations. We work through the thinking behind the decision instead of simply handing you another tactic.
The Strategy Table
The center of the Catalyst community. Bring challenges, questions, ideas, and decisions to the table and get perspective from Mike and other members.
Your Living Marketing Playbook
Build an evolving record of your audience, positioning, offers, marketing decisions, experiments, results, lessons, and next moves. The Playbook changes as your business and marketing change.
The Playbook Room
Work through the strategies and lessons that belong in your Playbook, compare thinking with other members, and keep your marketing strategy from becoming a document that sits untouched.
PMax & Google Ads Tactics
Discuss the platform, campaign mechanics, PMax, automation, and tactical questions – always connected back to the marketing strategy behind them.
Catalyst Projects & Experiments
When a strong question or idea deserves more than conversation, we can turn it into something testable. Define the assumption, think through the strategy, establish what success means, test responsibly, and learn from what happens.
Wins & Case Studies
Share what’s working, learn from what other members are learning, and look for ideas worth adapting or testing in your own business.
Video & Session Library
Revisit previous sessions, discussions, and deeper strategy topics when they’re relevant to a decision you’re making.
Direct Access to Mike Long
This isn’t a support-ticket relationship. Mike participates in the community, strategy conversations, Q&A sessions, and Catalyst’s ongoing development.
Bring a Problem. Leave With a Better Next Question.
The way we work can be summarized in one cycle:
Problem or Question -> Idea -> Strategy -> Experiment -> Results -> Learning -> Playbook -> Next Decision
Not every question needs an experiment.
Not every idea will work.
And not every decision will produce the result we expected.
That’s okay.
The purpose is to learn, improve the Playbook, and make the next decision with better information.
Not Another Course. Not an Agency. Not a Magic Formula.
Catalyst is not a done-for-you Google Ads management service.
We won’t take your account and make every decision behind closed doors.
It’s also not a course where everyone follows the same lesson sequence and gets the same generic answer.
Your business is different.
Your customers are different.
Your economics are different.
Your marketing problems are different.
That’s why the strategy needs to start with your business.
Who Gets the Most Value From Catalyst
- Business owners managing some or all of their own marketing.
- Owners who have someone else running Google Ads but want to understand the strategy and make better decisions.
- In-house marketers and marketing generalists responsible for multiple parts of the marketing system.
- People who inherited marketing responsibilities and want a stronger strategic foundation.
- Google Ads operators who know the platform but want to become better marketers.
- Curious marketers and owners who naturally ask, “What if we tried this?” and are willing to test, learn, and share.
You do need to be willing to ask better questions
Catalyst May Not Be for You If...
- You want someone else to make every marketing decision for you.
- You only want step-by-step button tutorials.
- You’re looking for a secret Google Ads hack or guaranteed shortcut.
- You aren’t willing to question assumptions or consider a different approach.
- You want certainty before trying anything new.
- You don’t want to participate, learn, or contribute when you have something useful to share.
Common Questions
Is Catalyst a Course?
No. Catalyst is a live strategy community. There will be resources, recordings, and educational material, but the real value comes from applying the thinking to real businesses, real questions, and real decisions
Will You Manage My Google Ads?
No. Catalyst is strategic guidance and collaboration, not done-for-you campaign management. You remain in control of your business and your advertising.
What If I'm New to Google Ads?
You do not need to be a Google Ads expert to belong in Catalyst. Experience level matters less than responsibility and mindset. If you’re responsible for marketing and willing to learn, ask questions, and think strategically, you can benefit from the community
What If Someone Else Runs My Google Ads?
That’s fine. In fact, Catalyst can help you become a better decision-maker and give you a stronger framework for evaluating recommendations, asking questions, and understanding the strategy behind what is being done.
How Much Time Does Membership Require?
There is no required number of hours. Participate when the conversations and sessions are relevant to your business. Consistent engagement will usually create more value than trying to consume everything
Can I Cancel Anytime?
Yes. There is no long-term contract. You can cancel your membership at any time.
Will the Membership Price Increase?
As Catalyst grows and we add more resources, capabilities, experiments, and member value, pricing for new members may increase. Your applicable membership terms and pricing are determined when you join.
Because Marketing Doesn't Stand Still.
A course eventually ends.
Marketing doesn’t.
Customers change. Competitors change. Google changes. Automation changes. AI changes. Your business changes.
Catalyst is built around that reality.
Instead of trying to learn everything once, you have a place to return when the next question, change, challenge, or idea appears.
Your strategy keeps moving.
Your Playbook should move with it.