Build the Strategy. Test the Ideas. Learn What Works.
Catalyst is a Google Ads strategy community for owner-led businesses and the people responsible for their marketing. It is where questions become conversations, ideas become strategies and experiments, results become shared learning, and that learning becomes part of a living Marketing Playbook.
Bring the audience, message, offer, budget, campaign, and performance decisions that shape your marketing and work through them with the community.
Document the strategy, ideas, tests, results, lessons, and next decisions that are specific to your business.
Bring your questions and challenges to live strategy and Q&A sessions backed by more than 25 years of digital marketing experience
Most Google Ads Problems Are Decision Problems Before They Become Campaign Problems.
- Who exactly are we marketing to?
- What problem are they trying to solve?
- Why should they choose us?
- Is our message connecting?
- Does our offer make sense?
- What do we believe will improve the result?
- How can we test that belief?
- What did the result teach us?
- What should we change next?
Google Ads can distribute the message. Catalyst helps you think through the strategy behind the message – and learn from what happens after it reaches the market.
Not a Course. Not an Agency. Not Another Marketing Group
Catalyst is a strategy room, think tank, brainstorming space, and marketing laboratory built around real businesses and real decisions.
You bring your business, your audience, your Google Ads, your questions, your problems, and your ideas.
We think through them together. Some ideas stay conversations. Some become Playbook decisions. The strongest ideas can become projects or experiments that give us something real to learn from.
Catalyst is not about having all the answers. It is about building a better way to find them.
From Idea to Evidence to Better Strategy
- Bring a problem, question, or idea to the table.
- Challenge the assumptions behind it.
- Develop the strategy.
- Decide what can realistically be tested.
- Run the experiment or A/B test.
- Study the results.
- Share the learning with the community.
- Update the Playbook.
- Use the learning to make the next decision
Marketing moves. Catalyst learns with it.
What Is Inside Catalyst
The Strategy Table
The center of the advisory conversation. Bring marketing decisions, questions, problems, opportunities, and new ideas to the table.
The Playbook Room
Build and continually refine your marketing strategy. Capture what you believe, what you are testing, what you learned, and what changes next.
Catalyst Projects & Experiments
Promising ideas can become collaborative projects. Members can contribute perspectives, help shape hypotheses, discuss tests, and learn from the results. We start with what the current community platform can support and expand this capability as Catalyst grows.
PMax & Google Ads Tactics
Discuss campaign strategy, PMax, automation, testing, budgets, bidding, targeting, and tactical decisions in the context of the larger marketing strategy.
Wins & Case Studies
Share what worked, what did not, and what you learned. A useful case study is not just a win – it is evidence the community can think about.
Live Strategy & Q&A Sessions
Bring what is happening right now. Work through decisions live and leave with a clearer next move.
Video Library
Revisit past webinars, strategy sessions, and educational content when you need to dig deeper or refresh an idea.
Where Learning Becomes Usable Strategy
Your Playbook is built around your business – not somebody else’s template.
It connects the decisions you make about your market to the decisions you make inside Google Ads and across the rest of your marketing.
- Target audience
- Customer problems and needs
- Positioning and message
- Offer
- Marketing goals
- Google Ads strategy
- Campaign priorities
- Ideas and hypotheses
- Experiments and A/B tests
- Results
- Lessons learned
- What changes next
The Playbook is not a finished document. It is the living memory of your marketing strategy.
One Member's Idea Can Help the Whole Table Think Better.
When a member brings an idea, Catalyst can do more than answer the question.
We can examine the idea, challenge it, improve it, decide whether it can be tested, and share what the test teaches us.
That does not mean one result automatically becomes a rule for every business. Context matters. But every thoughtful experiment can give the community another piece of evidence to consider.
The goal is to build better judgment – not a library of universal hacks.
Who Catalyst Is For
- Business owners handling their own marketing and Google Ads.
- Owners who want to understand the strategy even when someone else manages campaigns.
- In-house marketers who know the platforms but want stronger marketing thinking.
- Accidental marketers who became responsible for marketing inside a small business.
- Google Ads operators who want to become better marketers.
- Curious people who bring ideas, ask questions, test assumptions, and want to learn from evidence.
You do not need all the answers. You need curiosity, responsibility, and a willingness to improve.
Who Catalyst Is Not For
- People looking only for step-by-step platform tutorials.
- People looking for guaranteed hacks or instant fixes.
- People who want someone else to make every marketing decision.
- People unwilling to question their own assumptions.
- People who want to copy another business’s result without understanding the context behind it.
Catalyst is about thinking, testing, learning, and making better decisions.
Bring the Problem. Bring the Idea. Bring the Google Ads.
You do not need to know exactly what the answer is.
That is why there is a table.
Think it through. Build the Playbook. Test what makes sense. Learn from the results. Share what you discover. Make the next decision better.
Pull up a chair.
Let’s make it happen.