In today’s fast-paced digital landscape, marketing strategies evolve almost daily. For non-employer businesses—entrepreneurs, sole proprietors, and single-member LLCs—staying informed about the latest trends is vital to staying competitive. Here are 10 digital marketing statistics that can reshape your approach and help you make smarter decisions for your business. 

1. 93% of Online Experiences Begin with a Search Engine

If your business isn’t optimized for search engines, you may miss out on a vast audience. Search engine optimization (SEO) is essential for driving organic traffic to your website. 

2. Email Marketing ROI Averages $36 for Every $1 Spent

Email marketing remains one of the most cost-effective tools in your arsenal. Whether it’s a monthly newsletter or a drip campaign, this strategy provides a direct line to your audience. 

3. Videos Generate 1,200% More Shares Than Text and Images Combined

Video content is a game-changer. Platforms like Instagram, TikTok, and YouTube make connecting with your audience and boosting your brand visibility easier than ever. 

4. Nearly 90% of Consumers Trust Online Reviews as Much as Personal Recommendations

Building and maintaining positive online reviews is critical. Make it easy for happy customers to share their experiences and address negative feedback promptly. 

5. Mobile Traffic Accounts for 59% of Global Website Traffic

A mobile-friendly website isn’t optional anymore—it’s mandatory. Make sure your site is optimized for smaller screens and loads quickly. 

6. Social Media Users Spend an Average of 2 Hours and 31 Minutes Per Day on Platforms

Your target audience is already on social media. The key is meeting them where they are with consistent, engaging, and relevant content. 

7. Personalized Marketing Increases Conversion Rates by 202%

Customization isn’t just a buzzword; it’s a proven strategy. Use data to create personalized offers, email campaigns, and product recommendations. 

8. 67% of Clicks Go to the First Five Results on Google

Being on the first page of search results can significantly boost your visibility and credibility. Investing in SEO pays dividends. 

9. Interactive Content Generates Twice as Much Engagement as Static Content

Quizzes, polls, and interactive infographics grab attention and keep users engaged longer, increasing the chances of conversion. 

10. Over 70% of Small Businesses Don’t Have a Call-to-Action (CTA) on Their Homepage

A clear, compelling CTA is one of the simplest ways to guide potential customers through your sales funnel. Don’t overlook this powerful tool. 

Putting It All Together 

These statistics highlight the importance of staying updated on digital marketing trends. For non-employer businesses, leveraging these insights can make a difference in how effectively you attract, engage, and convert your audience. 

Focus on strategies that align with your goals, such as optimizing for search engines, embracing video content, and using personalized marketing techniques. Remember, minor tweaks to your approach can yield significant results.